About Tony Crisp
A guide for technical leaders navigating the distance between innovation and adoption.
Tony Crisp is a technology-brand strategist, CRISPx co-founder and Chief Strategist, fractional CMO, educator, D.O.S.E. creator, and TEDx speaker.
Science, art, technology, and community
For more than three decades, Tony has worked where complex products meet human decisions. His path connects biological science, design and graffiti, product development, entrepreneurship, marketing leadership, and community building.
That combination shaped a simple conviction: technology becomes valuable only when the right people can understand it, trust it, use it, and move forward with confidence.
Experience that supports the customer’s decision
Tony’s work spans hard technology, PC gaming, consumer electronics, robotics, cybersecurity, product design, launches, customer experience, and executive marketing leadership. His experience includes XFX, SYBER, Robosen, AViiQ, SecureCircle, EVGA, CRISPx, and other technical organizations.
He is also President of Tech Coast Venture Network and presented “From Graffiti to Gratitude: Follow the Thank Yous” at TEDxUCIrvine.
D.O.S.E.: Thesis, Framework, and Method
Tony created D.O.S.E. as a three-part body of work: the D.O.S.E. Thesis is what he proposes; the D.O.S.E. Framework organizes the customer journey as Seek, Choose, Use, and Fix; and the D.O.S.E. Method is the repeatable practitioner process for applying the Framework.
D.O.S.E. is biologically informed. It does not claim to measure, release, or directly control brain chemistry. Its scientific propositions require empirical testing.
Ways Tony can help
- Fractional CMO leadership
- D.O.S.E. coaching and executive workshops
- Brand and customer-experience implementation through CRISPx
- Teaching, speaking, advisory, and selective board service