Fractional CMO leadership
When growth is stuck across the funnel, an isolated campaign is not enough.
Tony helps founders and CEOs diagnose the customer journey, focus the company on the highest-value constraints, and lead measurable improvement across brand, marketing, sales, and customer experience.
Is this the problem you are facing?
- The product is ready, but marketing is not keeping pace.
- Sales have stalled and no single team owns the full customer journey.
- The company has outgrown its positioning, identity, or market perception.
- Marketing activity is high, but priorities and measurement are fragmented.
- Customers lose confidence between awareness, evaluation, purchase, use, and support.
A three-part leadership plan
1. Diagnose the full funnel
Review the customer journey and relevant performance evidence to locate friction, establish baselines, and distinguish symptoms from underlying constraints.
2. Align priorities and teams
Translate the diagnosis into a focused plan connecting brand, marketing, sales, product, and customer experience.
3. Lead, test, and measure
Coordinate execution, test improvements, and use agreed performance indicators to strengthen what works.
What the engagement is—and is not
This is executive marketing leadership for a company whose growth problem crosses functions. It is not a promise of guaranteed revenue, a substitute for product-market fit, or an outsourced collection of disconnected campaigns. Scope, responsibilities, measures, access, and decision rights are defined for each engagement.
Aligned Growth engagement and investment
Tony's preferred model aligns his upside with profitable client growth. The Aligned Growth engagement begins at a $15,000 monthly base plus 10% of incremental contribution profit above a mutually agreed baseline, calculated and paid quarterly. The company keeps 90% of that incremental contribution profit.
Three engagement options
- Aligned Growth: starting at $15,000 per month plus a 90/10 split of incremental contribution profit above the agreed baseline—90% to the company and 10% to Tony.
- Growth Partner: selectively available at a $10,000–$12,500 monthly base plus an 80/20 split when Tony receives broader authority, complete financial visibility, and a twelve-month commitment.
- Fixed Leadership: typically $20,000–$25,000 per month with no performance participation.
How the performance calculation works
Contribution profit is defined in the written engagement using collected revenue less agreed variable costs, which may include refunds, discounts, cost of goods sold, transaction costs, sales commissions, fulfillment, and incremental growth spending. The parties document the baseline, eligible growth, exclusions, measurement period, reporting, quarterly payment, and annual true-up before work begins.
Performance participation is appropriate only when Tony has sufficient operating authority, financial visibility, and influence over the growth system. No outcome is guaranteed.
Why Tony
Tony brings more than three decades across hard technology, consumer electronics, gaming, robotics, cybersecurity, product development, brand systems, and launches. His experience includes fractional leadership and strategic work with SYBER, Robosen, EVGA, Element U.S. Space & Defense, and other technical organizations.
Review the technology case studies
Start with the constraint—not a predetermined solution.
A first conversation is used to understand the growth problem, determine whether fractional leadership is appropriate, and identify the right next step.
Discuss your growth constraint